Once you implement a re-engagement email campaign, your statistics of opens and clicks should improve because 45% of recipients who receive a re-engagement email read subsequent emails. I really need you to confirm NOW that you’re still interested in receiving my emails by clicking on this link: << LINK >>. Thanks Nathalie, we have a large pool of unengaged subscribers and this gave us a great framework to re-engage them. When a large percentage of your subscribers aren’t opening your emails (or worse still, have marked them as “spam”), your overall email deliverability is going to suffer. No matter how engaging your emails are, you will have people on your list who simply don’t interact with you. Email unsubscribes aren’t the only way for you to “lose” your subscribers. Say you initially met with a prospect or current customer and that interaction didn’t work. To re-engage people, you need to understand why they tune out in the first place. My subscribers often tell me they can’t tell if my emails are personal or campaigns. Lowe’s highlights the improvements they’ve made since you left – and they prove it by telling you 5 million others are already with them, It fixes a problem that customers may not have even realized they had (toss those receipts along with everyone else, you don’t need ‘em! Generally, brands send out a series of two to three re-engagement emails. Finally, Typeform has done a great job of segmenting engaged users from inactive users, and they've sent this email specifically to those who haven't used their platform in a while. Once you have your re-engagement email campaign fleshed out, automate it. Then, space these out a bit – maybe a day or two apart. This may be entirely different than what it was when they first subscribed. That was a long enough time for us to know that they were stale enough to need some prodding, but still fresh enough to resuscitate. In general, though, there are 5 phases of a re-engagement sequence: Phase 1: Tell Them That You Miss Them Inside the email, the subscriber is reminded of all of the good things they used to get from Dropbox Paper and told that innovations have improved the product even further. The average person gets more than a hundred emails every day, so re-engagement communications need to be hyper-focused if you’re going to break through the clutter. You’ll learn things like: Our experts were all over the map, but a healthy waiting period 31-60 days before sending a re-engagement email was the most popular option. Not because they unsubscribe – because they stay subscribed and stop interacting with you. Here are the top four: 1. 1. This website uses cookies to improve your experience. Because they’ll have spent that much more time engaging in other areas of life. Inactive email subscribers are an industry-wide problem. The same concept applies with re-engagement email sequences. Hey, you.Here’s the thing: I’m definitely not the pestering type…but at the same time I don’t want to just lose you! We also use third-party cookies that help us analyze and understand how you use this website. It can be a tough decision to start one of these sequences – but the more consistently you run them, the higher your re-engagement rates will be… Not to mention the subscribers you do retain will give you a higher percentage of conversions, sales, and general engagement. 4 tips for creating a re-engagement email that works. (Totally truthful: I hope you click on the link! When you’re trying to re-engage your quiet customers, it probably seems counter-intuitive to send multiple re-engagement emails instead of a single one. This kind of short email technique follows what he calls the Starbucks Test. Here’s an example of an email re-engagement series: Email #1: Hey, we just noticed that you’ve gone silent. According to the Stats 45% of recipients who receive re-engagement emails read them. And that’s not something you can accomplish in a single email. If you use ActiveCampaign, you can import a free, pre-built re-engagement email sequence by clicking here. The number can be pretty scary – especially if you’ve never looked at it before. There’ll be no hard feelings, whichever route you take! The subject should just be their first name, ie. These have helped me to stay sane and focused on what matters the most. Identify and segment inactive readers. Because even more great things are ready to head your way in the days and weeks ahead! A re-engagement email sequence can win them back. They are used to re-engage contacts and convert into real leads. © 2014-2021 Nathalie Lussier Media Inc. dba AccessAlly™. *Fist pump* this is a good re-engagement email. Here’s some advice from an ActiveCampaign expert on how to send effective re-engagement emails. An overall read rate of 14% was also gathered from the efforts of the retailers embarking on re-engagement emails. Struggling with low open rates and conversions? They're looking for email statistics to compare subscriber engagement for average email open rate, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. All it takes is a cleverly crafted series of automated workflows composed of well-timed emails that effectively engage customers enough to keep them in a purchase loop. wow this post was really helpful. Remember that in no realm of business do big numbers automatically mean better results! Next, and more importantly, figure out what it takes to meet their needs now. Sending an email sequence is actually the opposite (if you do it right) and gives subscribers more options for engagement. As for Gmail users, a 16% read rate was recorded. So quick! If you up your email game, they could return. It’s time for email list cleaning. ), you can really start honing in your message for maximum impact. Phase 4: Last Chance. By keeping your info updated, you’ll be on track to receiving the most heartfelt and insightful info on running an online business… All sent straight to your inbox, each and every week. Keep it simple. “Bob”. These cookies do not store any personal information. So, sending re-engagement emails to reactivate lapsed customers and sleeping subscribers is a no-brainer. And to prove that I mean it, here’s what I’ll do: if you take the time to check out the mystery link below, I’ll give you a gift that’s totally worth your while. Sure, it could be because of increasingly crowded inboxes, or inbox placement rates (hello “promotions” folder! Check it out to get a super cool gift and to fully reactivate your subscription to this email list! YAY! … but hey, since you’re reading this right now, why don’t you take a moment to quickly update your contact info so that I have your best email address. After you’ve contacted your email service provider, start sending re-engagement emails to 10% of your mailing list. An email re-engagement campaign is an email campaign targeting customers or subscribers who have been inactive. This category only includes cookies that ensures basic functionalities and security features of the website. Try our totally free Subject Line Generator tool. The key benefits are: Wish your email software sent re-engaged subscribers automatically? Re-engagement emails need to address two things First, you should the issues that led to them becoming inactive. The primary objective of these emails is to encourage people to engage with your emails yet again and take action. Subscribers turn inactive, that is a reality. In fact, according to the report provided by Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened. After all, your interests and priorities change over time. Some people will always stop opening. Here’s why Val says that these emails work: Here’s an idea of what your automated re-engagement email sequence can include. I regularly review my list, Maria and attempt to reengage with the ones who’ve stopped opening my emails with a series of emails similar to the one you’ve shown us (especially get them to click on a shiny link. List-Building is tough in the end, it isn ’ t necessarily going to make sure you ’! Reminder of what you could have immediately re up to case they ever a! Of those subscribers can be proactive and keep those numbers down beginnings and growth for days... Too much down a customers throat with one email not because they ’ re actually losing more than... 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